A Truly Immersive Brand Experience

Perfect Diary is a Chinese cosmetics brand aimed at Generation Z. The agency SAMURAI developed a design that utilises physical space as an additional communication plane for the flagship store in Guangzhou. LED monitors present impressive continuous motion graphics that are multiplied by mirrors and then shared and disseminated online by customers.

Red Dot about SAMURAI

LED monitors display graphic visuals on all in-store wall surfaces, creating the illusion that the physical space is constructed solely of information.

Kashiwa Sato

Awarded in

Spatial & Retail Design

Awarded projects 2024

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Perfect Diary Flagship Store

Das Marken- und Interiordesign der Kosmetikmarke Perfect Diary basiert auf sorgfältig gestalteten Symbolen, die perfekt am Raster des zweiten Schriftzeichens des chinesischen Namens ausgerichtet sind. Boden, Decke, Einbauten wie auch Produkte des Stores sind verspiegelt und vervielfachen die Grafiken und Markenvideos, die auf LED-Monitoren gezeigt werden.

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