A Truly Immersive Brand Experience

Perfect Diary is a Chinese cosmetics brand aimed at Generation Z. The agency SAMURAI developed a design that utilises physical space as an additional communication plane for the flagship store in Guangzhou. LED monitors present impressive continuous motion graphics that are multiplied by mirrors and then shared and disseminated online by customers.

Red Dot about SAMURAI

LED monitors display graphic visuals on all in-store wall surfaces, creating the illusion that the physical space is constructed solely of information.

Kashiwa Sato

Facts and figures

7

Employees as of 2024

4

Distinctions in the Red Dot Award

2000

Year of foundation

Awarded in

Spatial & Retail Design

Awarded projects 2024

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Perfect Diary Flagship Store

The brand and interior design for the cosmetics brand Perfect Diary is based on carefully created symbols that perfectly align with the grid of the second character of the Chinese name. The floor, ceiling, fixtures and products in the flagship store are mirrored, multiplying the graphics and brand videos shown on LED monitors.

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