Dallas Sthlm

Location:

Stockholm

Clear Differentiation between Branding and Content

Uppdrag Granskning (Mission: Investigate) is a Swedish investigative journalism TV programme that exposes politically and socially reprehensible practices and criminal activities. The Dallas branding agency and its motion design specialists gave the TV programme a new look that centres on the brand essence – the act of unveiling the truth – and uses graphics to manifest it.

Red Dot about Dallas Sthlm

Before the rebrand, the colour scheme was dominated by yellow, together with a few grey shades. The legacy was strong, but it put constraints on storytelling, so we introduced a broader colour palette.

Anders Johansson

Awarded in

Awarded projects 2024

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SVT – Uppdrag Granskning

Das neue Markendesign dieser investigativen Sendung versinnbildlicht die Suche nach der Wahrheit durch verschiedene visuelle Elemente – vom neuen Logo und dem Namenszug, der erst nach und nach vollständig sichtbar wird, über abstrahierte Suchscheinwerfer bis zu farbigen „Schwärzungen“ und grafischen Übergängen von Bildern zu Farbmasken, zu Schnipseln und zurück.

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