Clear Differentiation between Branding and Content

Uppdrag Granskning (Mission: Investigate) is a Swedish investigative journalism TV programme that exposes politically and socially reprehensible practices and criminal activities. The Dallas branding agency and its motion design specialists gave the TV programme a new look that centres on the brand essence – the act of unveiling the truth – and uses graphics to manifest it.

Red Dot about Dallas Sthlm

Before the rebrand, the colour scheme was dominated by yellow, together with a few grey shades. The legacy was strong, but it put constraints on storytelling, so we introduced a broader colour palette.

Anders Johansson