To face the challenge of addressing people with a corporate event at a time when you aren’t allowed to meet anyone, the BMW event #NEXTGen was reinvented as a streamcast experience. For this purpose, a studio was combined with a custom-built LED stage, located at BMW Welt in Munich, which offered the possibility to produce a wide variety of formats, all in one place. Product presentations using virtual production technology were combined with discursive, self-critical, informative, and entertaining formats – all gathered on the event website, forming a collage of information and innovative thoughts.
크레딧
Client:
BMW Group, Munich, Germany
Design:
Elastique. GmbH, Cologne, Germany
Project Team:
Elastique. GmbH: Andreas Schimmelpfennig (Managing Director Creation)
Sarah Böckenhüser (Creative Direction)
Kerstin Kohle (Strategic Planning/Customer Service)
Ole Reinsberger (Customer Service)
Justus Jäger (Unreal Content Production/Visual Artist)
Christopher Wöltjen (Unreal Content Production/Visual Artist)
Studio Farbraum UG: Ioannis Mihailidis (Technical Direction)
NSYNK Gesellschaft für Kunst und Technik mbH: Eno Henze (Virtual Production Technology/Creative Technical Consulting)