Elastique.

#UNHATE through artistic intelligence

The creative experts at Elastique. are passionate about design, technology and innovation. In interdisciplinary teams, they think outside the box to develop new forms of communication that are uncomplicated, understandable and emotionally engaging. Through this approach, the agency has succeeded in creating an immersive and interactive media installation that not only lets users take action against hate on the web, but also transforms hate speech into art.

Red Dot about Elastique.

The internet should never provide a platform for any kind of discrimination.

Elastique.

Facts and figures

36

Employees as of 2023

31

Distinctions in the Red Dot Award

2005

Year of foundation

Awarded in

Winning projects 2023

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BMW CES 2023 – Keynote | DEE E-Ink

The launch show for the BMW i Vision Dee's E-Ink technology at CES was a visual spectacle showcasing cutting-edge automotive design. The vehicle's E-Ink panels, which change colours depending on the electrical charge, merged with digital worlds to create an immersive experience.

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BMW CES 2023 – Keynote | DEE Reveal

The design of the launch show for BMW's new vision vehicle, the BMW i Vision Dee, combined creativity with innovation. A 3D animation and sound effects took the audience on a journey through virtual worlds that showcased the vehicle's features.

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Telekom #UNHATE THROUGH ARTISTIC INTELLIGENCE

An immersive experience called #UNHATE THROUGH ARTISTIC INTELLIGENCE was created in cooperation with Deutsche Telekom. It uses AI to transform hate speech into art and encourage positive interactions. The resulting #UNHATE visuals can be published in response to the original hate messages.

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