Elastique.
Website, Digital Campaign
#NEXTGen 2020 – Reset the Mindset
To face the challenge of addressing people with a corporate event at a time when you aren’t allowed to meet anyone, the BMW event #NEXTGen was reinvented as a streamcast experience. For this purpose, a studio was combined with a custom-built LED stage, located at BMW Welt in Munich, which offered the possibility to produce a wide variety of formats, all in one place. Product presentations using virtual production technology were combined with discursive, self-critical, informative, and entertaining formats – all gathered on the event website, forming a collage of information and innovative thoughts.
Credits
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Client:BMW Group, Munich, Germany
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Design:Elastique. GmbH, Cologne, Germany
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Project Team:Elastique. GmbH: Andreas Schimmelpfennig (Managing Director Creation) Sarah Böckenhüser (Creative Direction) Kerstin Kohle (Strategic Planning/Customer Service) Ole Reinsberger (Customer Service) Justus Jäger (Unreal Content Production/Visual Artist)
Hadrien Ledieu (Unreal Content Production/Visual Artist) Annika Meyer (Unreal Content Production/Visual Artist) Peter Pannes (Unreal Content Production/Visual Artist) Maximiliane Wadler (Unreal Content Production/Visual Artist)
Christopher Wöltjen (Unreal Content Production/Visual Artist) Studio Farbraum UG: Ioannis Mihailidis (Technical Direction) NSYNK Gesellschaft für Kunst und Technik mbH: Eno Henze (Virtual Production Technology/Creative Technical Consulting)
