Brand Design
Minna Bank
Minna Bank is a pioneer in the Japanese market, offering exclusively digital banking services. To be perceived as a trusted brand, a minimalist design was developed featuring a monochrome colour scheme alongside contemporary illustrations that create a unique brand character. By incorporating an iconography that focuses on lifestyles that appeal to the style-conscious generation of digital natives, the bank differentiates itself from the traditional definition of a financial institution. The communication focuses on digital tools, while also addressing cultural topics, including social awareness.
크레딧
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Client:Minna Bank, Ltd., Fukuoka, Japan
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Design:Minna Bank, Ltd., Fukuoka, Japan Fjord Tokyo, part of Accenture Interactive, Tokyo, Japan
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Project Team:Minna Bank, Ltd.: Kenichi Nagayoshi (Project Lead) Takatoshi Nakamura (Head of Design) Go Kawada (Design)
Fjord Tokyo part of Accenture Interactive: Taehan Yoo (Creative Direction) Mitsuhiro Aita (Design) Ayumi Sasaki (Design)
Accenture Japan Ltd.: Mamoru Sato (Design) Vision Track Inc.: Hiroaki Seto (Illustration)