Minna Bank is a pioneer in the Japanese market, offering exclusively digital banking services. To be perceived as a trusted brand, a minimalist design was developed featuring a monochrome colour scheme alongside contemporary illustrations that create a unique brand character. By incorporating an iconography that focuses on lifestyles that appeal to the style-conscious generation of digital natives, the bank differentiates itself from the traditional definition of a financial institution. The communication focuses on digital tools, while also addressing cultural topics, including social awareness.
Credits
Client:
Minna Bank, Ltd., Fukuoka, Japan
Design:
Minna Bank, Ltd., Fukuoka, Japan
Fjord Tokyo, part of Accenture Interactive, Tokyo, Japan
Project Team:
Minna Bank, Ltd.:
Kenichi Nagayoshi (Project Lead)
Takatoshi Nakamura (Head of Design)
Go Kawada (Design)
Fjord Tokyo
part of Accenture Interactive: Taehan Yoo (Creative Direction)
Mitsuhiro Aita (Design)
Ayumi Sasaki (Design)
Accenture Japan Ltd.: Mamoru Sato (Design)
Vision Track Inc.: Hiroaki Seto (Illustration)
