Key Visual

Taiwan Design Expo ’20

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Taiwan Design Expo ’20 took place in Hsinchu and sought to attract a wide audience. The visual language aimed to incorporate four components: wind, Wi-Fi, bamboo and the internet. For this purpose, an appealing key visual was developed that could be flexibly combined to create various visual extensions. Inspired by a pinwheel, the dynamic key visual with eyes looks like a friendly creature and succeeds in capturing the attention of those who see it. Both the implied movement and the colour scheme in light green symbolise optimism and open-mindedness.

Red Dot

Credits
  • Client:
    Hsinchu City Government, Hsinchu, Taiwan
  • University:
    Taiwan Design Research Institute, Taipei City, Taiwan
  • Design:
    Oval Graphic, Taipei City, Taiwan
Taiwan Design Expo ’20
Taiwan Design Expo ’20
Taiwan Design Expo ’20
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