Key Visual

Taiwan Design Expo ’20

Taiwan Design Expo ’20 took place in Hsinchu and sought to attract a wide audience. The visual language aimed to incorporate four components: wind, Wi-Fi, bamboo and the internet. For this purpose, an appealing key visual was developed that could be flexibly combined to create various visual extensions. Inspired by a pinwheel, the dynamic key visual with eyes looks like a friendly creature and succeeds in capturing the attention of those who see it. Both the implied movement and the colour scheme in light green symbolise optimism and open-mindedness.

Red Dot