Brand Design

Minna Bank

Minna Bank is a pioneer in the Japanese market, offering exclusively digital banking services. To be perceived as a trusted brand, a minimalist design was developed featuring a monochrome colour scheme alongside contemporary illustrations that create a unique brand character. By incorporating an iconography that focuses on lifestyles that appeal to the style-conscious generation of digital natives, the bank differentiates itself from the traditional definition of a financial institution. The communication focuses on digital tools, while also addressing cultural topics, including social awareness.

Red Dot

Credits

Client:

Minna Bank, Ltd., Fukuoka, Japan
Design:

Minna Bank, Ltd., Fukuoka, Japan Fjord Tokyo, part of Accenture Interactive, Tokyo, Japan
Project Team:

Minna Bank, Ltd.: Kenichi Nagayoshi (Project Lead) Takatoshi Nakamura (Head of Design) Go Kawada (Design)

Fjord Tokyo part of Accenture Interactive: Taehan Yoo (Creative Direction) Mitsuhiro Aita (Design) Ayumi Sasaki (Design)

Accenture Japan Ltd.: Mamoru Sato (Design) Vision Track Inc.: Hiroaki Seto (Illustration)