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Client: Hyundai Department Store Co., Ltd., Seoul, South Korea
심사평
Based entirely on a newly developed typeface, the brand image of the French creative studio Murmure is courageous in the truest sense. It breaks with the idea of reading friendliness and literally demands a close look. The playful, humorous and modern use of letter doubling and unusual ligatures is great fun, represents a surprising solution and, thus, successfully reflects the studio’s enormous creative potential.