Le Murmure

In order to renew its brand image, the French creative studio Murmure based its remodelling on custom-designed typography and drafted the Murmure typeface. Together with Jérémy Landes, a prolific typographer within Studio Triple, a highly distinctive, editorial and elegant font has been developed and complemented by surprising stylistic variations, including a duplicated “M” and “N”. The result is a typeface in line with the studio’s image in that the Murmure font plays on an unusual, skilful mismatch between characters to generate a unique rhythm which carries the studio’s voice. Used for titles, the height and stability of the shapes lend them elegance, whilst details inspired by calligraphy and artistic technique reveal Murmure’s notions of experimentation, research and creativity. Without serifs, the font exudes effectiveness, legibility and uniqueness. Coming with many glyph variations and alternate letters drawn in an original way, the font offers infinite potential for exploration through a random function, in both digital and print media.