Entertainment App

Beck’s Heroes of the Night

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Heroes of the Night is a mobile app that takes user-generated, real-time data from group chats and turns chat members into the heroes of a comic strip. Each comic is fully customisable, based on the particular geo- and time-specific content. By applying machine-learningbased character and image assignment, including message sentiment and content analysis, the app automatically brings every message to life in the form of a comic hero statement. Users can choose from ten heroes with a different character each, resembling typical night-out personalities such as the well-dressed charmer, the talkative one or the diva.

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크레딧
  • Client:
    Anheuser-Busch InBev Germany, Bremen, Germany
  • Design:
    SERVICEPLAN GERMANY, Munich, Germany
  • Global Chief Creative Officer:
    Alexander Schill
  • Managing Partner:
    Florian Klietz, Markus Maczey
  • Executive Creative Direction:
    Thomas Heyen, Markus Kremer
  • Management Supervision:
    Kristian von Elm
  • Account Management:
    Mariah Kattmann, Marco Dinoto, Jeferson Lopes Cocate
  • Design Direction:
    Sebastien Stabenau
  • Creative Direction:
    Ronnie Patt
  • Copywriting:
    Jan-Erik Scheibner
  • Illustration:
    Matthias Schardt
  • Technical Project Management /  Development / Creative Coding:
    Jonas Heitzer, Efim Tamplon
  • UX/UI Design:
    Alexander Kneifel
Beck’s Heroes of the Night
Beck’s Heroes of the Night
Beck’s Heroes of the Night

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