Entertainment App

Beck’s Heroes of the Night

Heroes of the Night is a mobile app that takes user-generated, real-time data from group chats and turns chat members into the heroes of a comic strip. Each comic is fully customisable, based on the particular geo- and time-specific content. By applying machine-learningbased character and image assignment, including message sentiment and content analysis, the app automatically brings every message to life in the form of a comic hero statement. Users can choose from ten heroes with a different character each, resembling typical night-out personalities such as the well-dressed charmer, the talkative one or the diva.

Red Dot

Credits

Client:

Anheuser-Busch InBev Germany, Bremen, Germany
Design:

SERVICEPLAN GERMANY, Munich, Germany
Global Chief Creative Officer:

Alexander Schill
Managing Partner:

Florian Klietz, Markus Maczey
Executive Creative Direction:

Thomas Heyen, Markus Kremer
Management Supervision:

Kristian von Elm
Account Management:

Mariah Kattmann, Marco Dinoto, Jeferson Lopes Cocate
Design Direction:

Sebastien Stabenau
Creative Direction:

Ronnie Patt
Copywriting:

Jan-Erik Scheibner
Illustration:

Matthias Schardt
Technical Project Management / Development / Creative Coding:

Jonas Heitzer, Efim Tamplon
UX/UI Design:

Alexander Kneifel

Beck’s Heroes of the Night

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