Muh Chen, Grass Jelly Studio — Grass Jelly Studio strives to move people with its work.

Muh Chen is a famous director of music videos and advertisements in Asia. He is known for the avant-garde visual editing, strikingly beautiful style, warmth and humanity of his work. Every year for the past ten years, he has been nominated in the best music video category at the Taiwan Golden Melody Awards and has filmed major Chinese musical artists and entertainers, such as Jacky Cheung, Aaron Kwok, Jolin Tsai, Jay Chou, A-mei, Faye Wong, Mayday or Sodagreen. He seamlessly connects commercial work, public practice, personal creativity and client needs. Founded in 2005, Grass Jelly provides comprehensive services, from video direction all the way to the production of special visual effects.

Muh Chen in an interview with Red Dot

How would you define good communication design?
For communication with the public, the important thing is always the content. The cool visual elements and effects are just one of the ways to make a deep impression. The work must be able to move people, let them hope, laugh, reflect, care and love. If the audience feels these little but important things, that is our greatest inspiration.

Why did you become a designer?
I watched the movie “Fight Club” in 1999 and was deeply impressed by director David Fincher’s storytelling method, so I decided to devote myself to image creation. At that time, there was a digital revolution and DV gradually became popular. I took the opportunity and eventually made a documentary, “Moonlighter”, which began to be seen by everyone, and many opportunities followed.