Designerprofile why do birds

why do birds is a leading audio branding agency, operating across the globe for such international companies as Hyundai, Siemens, SEAT, DiDi Chuxing, Telefónica, NIO and GORE-TEX. As a winner of some of the most prestigious awards in the industry, it brings together the disciplines of audio and visual design with extensive expertise in branding. Founded in 2010, the agency is active in teaching and research at a number of universities. It employs 20 people in its Berlin office, working on audio, graphic and motion design, software development and service design projects.

Where do you see future challenges in communication design?
Communication design must unite disciplines, address several senses and be thought of in cross-media terms. All measures must be based on the same basic idea.

What makes your daily work as a creative so special?
We devote particular attention to our design approach and treat each project as something promising and unique. The results are not only just good design and great sound – they also have a story to tell. And seeing this come to life with a team is very special.

Do you have a specific design approach for your projects?
Good communication design should solve a problem and tell a story.

How do you convince your customers of your designs?
We take our clients along on our journey, show them how we approach each task and surprise them with our creative solutions.

For the audio branding of Rohde & Schwarz, why do birds 2021 received a Red Dot: Best of the Best.

why do birds received several awards at the Red Dot Award: Brands & Communication Design 2021. The agency received a Red Dot: Best of the Best for the corporate sound “Rohde & Schwarz Audio Branding” and a Red Dot for the corporate sound “Syngenta Group Audio Branding”.