Elastique. – Simplicity. Clarity. Beauty. Fun.

Elastique. is an independently owned, multiple award-winning design agency consisting of more than 25 digital consultants, creative experts and design specialists with a focus on brand and innovation communication. The team loves thinking in an interdisciplinary way and works outside normal conventions to create new forms of communication. Products of their work may be brand spaces, digital products, interactive installations or animated films – but the people at Elastique. strongly believe that the main assets of their work are the decisions and findings arising from the process which creates the highest strategic, innovative and emotional value for their clients.

Elastique. in an interview with Red Dot

How would you define good communication design?
It touches people, is fun and, ideally, enables one to understand the world a bit better than before.

To what extent do you think new technologies are changing design?
Technologies can be integrated in the design process in a more playful way – and one’s own ideas matter more than ever.

How do you remain creative and continue to come up with innovative solutions?
Quite the reverse. We continually and deliberately get ourselves into challenging situations; that way, one becomes inventive.

What does a communication designer need to be successful?
Enjoying your work, staying power, the will to keep changing, trusting your gut feeling and, not least, a little serendipity.