Image Film

Audi Sport Brandbook – Tunnel

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Three films have been produced as part of the Audi Sport Brandbook. “Tunnel” focuses on the unique sound signature of the R and RS models of the brand. Each model and available motor variant is presented in a fast ride through a tunnel. The focus, however, is not on racing and top speed, but on the orchestration of ignition sequences and engine sounds. While each sound differs from the other, in this video they are all connected by the goosebumps they create. The film effectually plays with the counterpoint between stillness and the powerful sounds of the motors.

Red Dot

Credits
  • Account Management:
    Birgit Heikamp, Daniela Sutter
  • Client:
    AUDI AG, Ingolstadt, Germany
  • Design:
    loved gmbh, Hamburg, Germany
  • Marketing Management:
    Jutta Hobmaier
  • Creative Direction:
    Rouven Steinke
  • Head of Marketing/Communication:
    Michael Finke
  • Film Direction:
    Kai-Uwe Gundlach
  • Managing Director:
    Peter Matz
  • Managing Director Creation:
    Mieke Haase
Audi Sport Brandbook – Tunnel
Audi Sport Brandbook – Tunnel
Audi Sport Brandbook – Tunnel
Audi Sport Brandbook – Tunnel
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