Commercial

OLX – Free Delivery

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The TV commercials use a tongue-in-cheek approach to advertising the free delivery service provided by Ukrainian marketplace OLX: in the style of Ukrainian sitcoms, the videos show regular people in authentic surroundings, celebrating their birthday with family, or at work. Each commercial has its own aesthetic and imagery – from conservative and nostalgic to sober and modern. Their shared feature is the situational comedy they portray. The commercials were developed with a special focus on the dialogues, which sound natural, yet convey the advertising message succinctly and memorably.

Red Dot

Credits
  • Client:
    OLX, Kyiv, Ukraine
  • Design:
    banda.agency, Kyiv, Ukraine
  • Creative Direction:
    Oleksandra Doroguntsova
  • Strategy:
    Yaroslav Serdiuk, Hannah Bosa
  • Art Direction:
    Illia Anufrienko, Ganna Iemelianova
  • Copywriting:
    Roman Hurbanov
  • Account Management:
    Anastasiia Guzova, Alina Megyd
  • Executive Production:
    Lesia Sichkina
  • Film Direction:
    John O’Hagan
  • Camera:
    Thomas Stokowski
OLX – Free Delivery
OLX – Free Delivery
OLX – Free Delivery
OLX – Free Delivery
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