The TV commercials use a tongue-in-cheek approach to advertising the free delivery service provided by Ukrainian marketplace OLX: in the style of Ukrainian sitcoms, the videos show regular people in authentic surroundings, celebrating their birthday with family, or at work. Each commercial has its own aesthetic and imagery – from conservative and nostalgic to sober and modern. Their shared feature is the situational comedy they portray. The commercials were developed with a special focus on the dialogues, which sound natural, yet convey the advertising message succinctly and memorably.
Credits
Client:
OLX, Kyiv, Ukraine
Design:
banda.agency, Kyiv, Ukraine
Creative Direction:
Oleksandra Doroguntsova
Strategy:
Yaroslav Serdiuk, Hannah Bosa
Art Direction:
Illia Anufrienko, Ganna Iemelianova
Copywriting:
Roman Hurbanov
Account Management:
Anastasiia Guzova, Alina Megyd
Executive Production:
Lesia Sichkina
Film Direction:
John O’Hagan
Camera:
Thomas Stokowski
Durch Starten des Videos erklären Sie sich damit einverstanden, dass Daten wie z.B. Ihre IP-Adresse an Vimeo übermittelt werden. vimeo.com/privacy