Commercial

Mario’s Goal

Although Mario Götze was not nominated for the German national team in 2018, the professional footballer and football world champion is the face of this Samsung Football World Cup cinema commercial. It is not his triumphs but his failures and his botched season that are at the heart of this commercial, while the product presentation takes a step back. The emotional images consciously stay close to the person behind the player, who is fighting to make a comeback despite setbacks. This very personal message is underscored by the song “Hurt”. It offers a disruptive alternative to the high-energy tracks often used in sports commercials.

Red Dot

Credits

Client:

Samsung Electronics, Schwalbach am Taunus, Germany
Design:

Cheil Germany GmbH, Schwalbach am Taunus, Germany
Film Production:

Christian Gilardoni, Tempomedia, Frankfurt / Main, Germany
Post-Production:

Nadine Chodan, Acht Frankfurt, Frankfurt / Main, Germany
Film Direction:

Stuart McIntyre, Los Angeles, USA
Camera:

Ross Giardina, Los Angeles, USA
Music / Sound Design:

Ingmar Rehberg, Yessian Music, Hamburg, Germany Philipp Lenz, A.R.T. Studios, Frankfurt / Main, Germany