Client: Dentsu Aegis Network, London, United Kingdom
Commercial
OLX – Free Delivery
The TV commercials use a tongue-in-cheek approach to advertising the free delivery service provided by Ukrainian marketplace OLX: in the style of Ukrainian sitcoms, the videos show regular people in authentic surroundings, celebrating their birthday with family, or at work. Each commercial has its own aesthetic and imagery – from conservative and nostalgic to sober and modern. Their shared feature is the situational comedy they portray. The commercials were developed with a special focus on the dialogues, which sound natural, yet convey the advertising message succinctly and memorably.
크레딧
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Client:OLX, Kyiv, Ukraine
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Design:banda.agency, Kyiv, Ukraine
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Creative Direction:Oleksandra Doroguntsova
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Strategy:Yaroslav Serdiuk, Hannah Bosa
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Art Direction:Illia Anufrienko, Ganna Iemelianova
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Copywriting:Roman Hurbanov
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Account Management:Anastasiia Guzova, Alina Megyd
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Executive Production:Lesia Sichkina
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Film Direction:John O’Hagan
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Camera:Thomas Stokowski
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