Client: OLX, Kyiv, Ukraine
Brand Film
KRELL Automotive
The name for the Krell company was inspired by the film “Forbidden Planet”. For the launch of the new brand Krell Automotive, this original link was revived and translated into expressive imagery: the image film uses space and its planets as a futuristic backdrop against which to communicate the performance of the products of the power amplifier brand. In high-action animations referring to characteristic features of the car audio system, the endlessness of the universe is connected visually to the boundless power of sound.
크레딧
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Client:KRELL Automotive, Seoul, South Korea
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Design:FRUM Seoul, South Korea GIANTSTEP, Seoul, South Korea
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Project Management:Yehoon Kwon, FRUM
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Creative Direction:Myungjin Kim, Soyoung Han, FRUM Soyoung Kim, Ihsu Yoon, GIANTSTEP
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Concept:Hyunwoo Jung, Youjung Yi, FRUM
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Art Direction:Gryun Kim, GIANTSTEP
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Production:Suna Im, GIANTSTEP
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