Brand Film

KRELL Automotive

The name for the Krell company was inspired by the film “Forbidden Planet”. For the launch of the new brand Krell Automotive, this original link was revived and translated into expressive imagery: the image film uses space and its planets as a futuristic backdrop against which to communicate the performance of the products of the power amplifier brand. In high-action animations referring to characteristic features of the car audio system, the endlessness of the universe is connected visually to the boundless power of sound.

Red Dot

크레딧

Client:

KRELL Automotive, Seoul, South Korea
Design:

FRUM Seoul, South Korea GIANTSTEP, Seoul, South Korea
Project Management:

Yehoon Kwon, FRUM
Creative Direction:

Myungjin Kim, Soyoung Han, FRUM Soyoung Kim, Ihsu Yoon, GIANTSTEP
Concept:

Hyunwoo Jung, Youjung Yi, FRUM
Art Direction:

Gryun Kim, GIANTSTEP
Production:

Suna Im, GIANTSTEP