Three films have been produced as part of the Audi Sport Brandbook. “Tunnel” focuses on the unique sound signature of the R and RS models of the brand. Each model and available motor variant is presented in a fast ride through a tunnel. The focus, however, is not on racing and top speed, but on the orchestration of ignition sequences and engine sounds. While each sound differs from the other, in this video they are all connected by the goosebumps they create. The film effectually plays with the counterpoint between stillness and the powerful sounds of the motors.
크레딧
Account Management:
Birgit Heikamp, Daniela Sutter
Client:
AUDI AG, Ingolstadt, Germany
Design:
loved gmbh, Hamburg, Germany
Marketing Management:
Jutta Hobmaier
Creative Direction:
Rouven Steinke
Head of Marketing/Communication:
Michael Finke
Film Direction:
Kai-Uwe Gundlach
Managing Director:
Peter Matz
Managing Director Creation:
Mieke Haase
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