Beverage Packaging

WU GUI WU

The idea for the packaging design for this distilled wine is based in the slogan “At this time, take off the mask, return to oneself”. Many people feel insecure as a result of the pressure created by the hectic pace of life as well as by family and work responsibilities. In response, they hide behind a mask. The label on the bottle visualises this scene with a black-and-white drawing of an ape in a suit, holding a clown’s mask to its face. In contrast, the outer packaging provides a brief respite. It features a refined design with a rounded base, imitating the shape of a rocking chair in which the ape is sitting.

Red Dot