The idea for the packaging design for this distilled wine is based in the slogan “At this time, take off the mask, return to oneself”. Many people feel insecure as a result of the pressure created by the hectic pace of life as well as by family and work responsibilities. In response, they hide behind a mask. The label on the bottle visualises this scene with a black-and-white drawing of an ape in a suit, holding a clown’s mask to its face. In contrast, the outer packaging provides a brief respite. It features a refined design with a rounded base, imitating the shape of a rocking chair in which the ape is sitting.
Credits
Client:
Harbin Guangwei Marketing Planning Co., Ltd., Harbin, China
Design:
Harbin Guangwei Marketing Planning Co., Ltd., Harbin, China
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