Tea Packaging

Teatra Premium

The Teatra Premium package design communicates the brand philosophy of reflecting a young and modern feel for a newly launched premium line characterised by a blend of high-quality and natural ingredients. The easy-to-recycle concept with tin cans allows for easy storage of the products, but it also preserves the product’s characteristics. The artwork, developed in collaboration with the British illustrator Fee Greening, shows the characteristics of both the key ingredients and the tea products. The storytelling of the packaging design aims to evoke emotional inspiration by expressing the aroma and taste of each product.

Red Dot

参与人士

Client:

Paris Croissant, Seongnam, South Korea
Design:

Paris Croissant, Seoul, South Korea
Project Team:

Paris Croissant: Junnie Park (Creative Direction) Yeahee Ahn (Artistic Direction) Jiwon Seo (Senior Designer) Jaeun Chung (Junior Designer) Taewoo Kim (Structural Design)

Fee Greening (Artwork)