Tea & Tea is a Chinese drinks brand whose marketing strategy centres around Chinese tea latte. The logo consists of the lettering “Tea & Tea” and the Arabic numeral “2”, which dominates the trademark and has a distinctive appearance due to the integration of a stylised tea leaf. In combination with a clear, eye-catching colour scheme and a straightforward stylistic idiom that informs, for instance, the packaging design and retail displays, Tea & Tea’s visual appearance achieves high brand recognition.
参与人士
Company:
Tea & Tea
Founding Year:
2012
Lead Agency:
Shenzhen Huathink Yongqing Liu Brand Design Co., Ltd.
Company Founder:
Yongqing Liu
Number of Employees:
30
Claim:
Chinese tea latte
Client:
Shenzhen Huathink Yongqing Liu Brand Design Co., Ltd., Shenzhen, China