LUQEL
Tea & Tea
Tea & Tea is a Chinese drinks brand whose marketing strategy centres around Chinese tea latte. The logo consists of the lettering “Tea & Tea” and the Arabic numeral “2”, which dominates the trademark and has a distinctive appearance due to the integration of a stylised tea leaf. In combination with a clear, eye-catching colour scheme and a straightforward stylistic idiom that informs, for instance, the packaging design and retail displays, Tea & Tea’s visual appearance achieves high brand recognition.
Credits
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Company:Tea & Tea
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Founding Year:2012
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Lead Agency:Shenzhen Huathink Yongqing Liu Brand Design Co., Ltd.
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Company Founder:Yongqing Liu
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Number of Employees:30
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Claim:Chinese tea latte
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Client:Shenzhen Huathink Yongqing Liu Brand Design Co., Ltd., Shenzhen, China
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Design
