
SERVICEPLAN GERMANY

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Building the Best Brands

Since its foundation in 1970 as a traditional advertising agency, the Serviceplan Group has united all communication disciplines under one roof: brand strategists, creatives, experience designers, marketing technology experts, CRM experts, data scientists, market researchers, PR consultants and sales professionals – they all pull together here. In the House of Communication, the fully integrated agency model, the precise interaction between the large number of specialised agencies from Strategy & Consulting, Creative & Content, Platform & Technology and Media & Data ensures holistic communication strategies: “What unites us all is our passion for building and coaching fascinating brands. Brands that are economically successful and trigger emotions in the minds of consumers – the best brands.” For Europe’s largest owner- and partner-managed agency group, innovative communication means finding new ways into the hearts of consumers – in terms of content, media and technology. This is practised every day at the House of Communication and is also reflected in the large number of national and international awards. Two extraordinary and socially highly relevant realisations once again underscore the claim to excellent communication.
Red Dot about SERVICEPLAN GERMANY
The message of this work is very clear, direct and motivating from the very start.
SERVICEPLAN GERMANY
Facts and figures
6k
Employees as of 2024127
Distinctions in the Red Dot Award1970
Year of foundationAwarded projects 2024
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855-HOW-TO-QUIT-(OPIOIDS)
The goal of this digital campaign is to motivate people with addiction issues to seek treatment. The hotline 855-HOW-TO-QUIT-(OPIOIDS) was created for this purpose. The helpline was introduced through out-of-home (OOH) advertising, social media and film channels with a nationwide integrated campaign.

Space Trash Signs
A web-based observatory shows ten “constellations” of space debris to illustrate the different effects of space pollution with the aim of raising awareness for this problem. All objects consist of point clouds to represent the inevitable fragmentation of the debris.

855-HOW-TO-QUIT-(OPIOIDS)
As the hub of the “855-HOW-TO-QUIT-(OPIOIDS)” campaign, the website uses interactive editorial content to tell the stories of 30 people who have overcome their addictions. It also provides information on how to support the project or find help.

855-HOW-TO-QUIT-(OPIOIDS)
The 855-HOW-TO-QUIT-(OPIOIDS) hotline was set up to help people with addiction issues. The codes on opioid pills are used as phone extensions, connecting callers either to an actual person who has managed to stop taking that particular pill, or to a recording of a former addict’s story.

Every story starts with a Yes
The film “Every story starts with a Yes” speculates about the background stories of various passengers, because travel is always about more than just getting from A to B. At the end of the film, the stories come together, culminating in the message: “Everything starts with a Yes”.

TWELVE – The Magazine for Brands, Media and Communication
The theme of the 2023/2024 edition of the magazine “TWELVE”, which the Serviceplan Group publishes annually, is “Expanding horizons through creativity”. This basic idea is expressed in the visual design, as is the message that everyone is creative.

Space Trash Signs
This digital campaign draws attention to the consequences of pollution in space. Space Trash Signs uses an AI model to identify and visualise ten new space debris “star” constellations with varying impacts. The scenarios are shown in a web-based observatory, in AR apps and as an immersive planetarium experience.

The Überverse – An Immersive Onboarding Experience
New employees of the Serviceplan Group can familiarise themselves with the company through an interactive multiplayer experience in a brand-specific virtual space. By embarking on a playful quest in the u-shaped structure, people learn everything about the group, including its values and convictions.

TWELVE – The Magazine for Brands, Media and Communication
The creative design of the coffee-table magazine “TWELVE” was developed in cooperation with filmmaker and author Hermann Vaske. Based on one of Vaske’s projects, the content is focused on the question, “Why are you creative?” The answers – written or sketched – represent a central theme throughout the magazine.

FREEDL x PINK! “Check Your Caps” – Non-Alcoholic Craft Beer Limited Edition
Awarded projects since 2011
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Dot Translate 1

The Wedding of Siri & Alexa 2

MINImalism 3

Adoptify 4

Scars of Democracy 5

Le BECK’S – The Legendary Beer Can 6

Made in Fukushima 7

Butterfly Coach – Your Most Personal Trainer 8

Lifeboat – The Experiment 9

The first fully digital party conference in Germany 10

Democratized Dollars 11

The first fully digital party conference in Germany 12

Meltdown Flags 13

Meltdown Flags 14

Democratized Dollars 15

Xbox Equality Controller 16

MINImalism 17

The Wish Campaign 18

Dot Go. The First Object Interaction App for the Visually Impaired 19

Vision Plasticfree 20

Every Home 21

Freedom Grams 22

The Wish 23

The Rift 24

Dot Pad – The first smart tactile graphics display. 25

The iii Museum – An Immersive Art Experience for Iranian Artists 26

The New House of Communication 27

The New House of Communication 28

AIZOME WASTECARE™: Industrial Waste – Certified as Skincare 29

O2 Studio 30

TWELVE – The Magazine for Brands, Media and Communication 31

TWELVE – The Magazine for Brands, Media and Communication 32

The Rainbow Guy Debate 33

Adoptify 34

Scars of Democracy 35

Featuring Alexa 36

Scars of Democracy 37

Fonts For Freedom 38

THE 8 39

Christmas doesn’t need much. Only love. 40

The Shortcut Billboards 41

Dot Translate 42

Say it with Sky 43

Ehinger Kraftrad – The Archaeologist 44

Equalicare 45

Butterfly Coach – Your Most Personal Trainer 46

Beck’s Heroes of the Night 47

Mind the Gap 48

The Beginning of Sink Green 49

The Last Day Pass 50

The Dark Side of Sugar 51

The 5,700 Euro Phone. Germany’s Most Unfair Offer 52

Say it loud. Make a difference. 53

Imagine if everyone did that 54

O2 Opera of Choice 55

Enjoy Every Edge 56

The Dark Side of Sugar 57

Say it loud. Make a difference. 58

Billy Boy: Love Crossings 59

Book of Ideas 60

METRO 61

Chupa Chups XXL – More to Explore 62

The Visible Net 63

The Every Home in Minecraft 64

TWELVE – The Magazine for Brands, Media and Communication 65

Dyslexia Unetided 66

Hoffmann Mineral Design 67

TWELVE 68

Contextnology button 69

ZDF Promotion Design 70

CAN DO DECODED 71

Messe München 72

BAU – Reshaping the future of building 73

The Digital Flyer 74

ADC 101+1 – An Immersive Time Capsule for Human & AI Design 75

Iceberg Songs 76

Embrace the Unknown. 77

Eyes on Gigi 78

Saturn Shop Clock 79

Watch Out! 80

Portraid 81

WhatsGerman 82

Eyes on Gigi 83

Sneak Preview 84

The Guy Who Cut Everything in Half 85

Iceberg Songs 86

The Game Report 87

Speaking Images 2015 88

TWELVE – A Magazine by the Serviceplan Group 89

Luxury Fashion Report 90

Antonymous – The Digital Smoke Bomb 91

#dreamon 92

twelve – a magazine by the serviceplan group 93

Speaking Images 2015 94

The Game Report 95

Troy Davis – I Am Alive 96

No Fake Profiles 97

Instagram Takeover 98

WhatsGerman 99

Beauty Report 100

TWELVE – Das Magazin für Marken, Medien und Kommunikation 101

TWELVE – the magazine for brands, media and communication 102

TWELVE – Das Magazin für Marken, Medien und Kommunikation 103

Eyes on Gigi 104

The Daily Catch 105

Saturn Shop Clock 106

Sneak Preview 107

SKY SQREENING 108

The Guy Who Cut Everything in Half 109

ZDF Online Display Murder Mystery 110

Vorwerk 111

TVC Heads 112

Die Raucherlunge 113

Enduro Untamed – Motocross Enduro Magazine 114

Posters of Passion: Blood, Sweat & Tears 115

Die BMW Lightwall 116

Die Raucherlunge 117

The Solar Annual Report 2011 118

Posters of Passion: Blood, Sweat & Tears 119
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