Building the Best Brands

Since its foundation in 1970 as a traditional advertising agency, the Serviceplan Group has united all communication disciplines under one roof: brand strategists, creatives, experience designers, marketing technology experts, CRM experts, data scientists, market researchers, PR consultants and sales professionals – they all pull together here. In the House of Communication, the fully integrated agency model, the precise interaction between the large number of specialised agencies from Strategy & Consulting, Creative & Content, Platform & Technology and Media & Data ensures holistic communication strategies: “What unites us all is our passion for building and coaching fascinating brands. Brands that are economically successful and trigger emotions in the minds of consumers – the best brands.” For Europe’s largest owner- and partner-managed agency group, innovative communication means finding new ways into the hearts of consumers – in terms of content, media and technology. This is practised every day at the House of Communication and is also reflected in the large number of national and international awards. Two extraordinary and socially highly relevant realisations once again underscore the claim to excellent communication.

Red Dot about SERVICEPLAN GERMANY

The message of this work is very clear, direct and motivating from the very start.

SERVICEPLAN GERMANY

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Awarded projects 2024

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855-HOW-TO-QUIT-(OPIOIDS)

Die Website fungiert als Knotenpunkt der Kampagne „855-HOW-TO-QUIT-(OPIOIDS)“ und erzählt mittels interaktiver redaktioneller Inhalte die Geschichten von 30 Menschen, die ihre Abhängigkeit überwunden haben. Zudem finden sich dort Hilfsangebote sowie Möglichkeiten zur Unterstützung der Initiative.

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TWELVE – The Magazine for Brands, Media and Communication

Die kreative Gestaltung des Coffee-Table-Magazins „TWELVE“ entstand in Zusammenarbeit mit dem Filmemacher und Autor Hermann Vaske. Inhaltlich befasst es sich u. a. mit der Frage: „Warum sind Sie kreativ?“, die auf einem Projekt Vaskes basiert. Die Antworten – geschrieben oder skizziert – ziehen sich wie ein roter Faden durch das Magazin.

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