Building the Best Brands

Since its foundation in 1970 as a traditional advertising agency, the Serviceplan Group has united all communication disciplines under one roof: brand strategists, creatives, experience designers, marketing technology experts, CRM experts, data scientists, market researchers, PR consultants and sales professionals – they all pull together here. In the House of Communication, the fully integrated agency model, the precise interaction between the large number of specialised agencies from Strategy & Consulting, Creative & Content, Platform & Technology and Media & Data ensures holistic communication strategies: “What unites us all is our passion for building and coaching fascinating brands. Brands that are economically successful and trigger emotions in the minds of consumers – the best brands.” For Europe’s largest owner- and partner-managed agency group, innovative communication means finding new ways into the hearts of consumers – in terms of content, media and technology. This is practised every day at the House of Communication and is also reflected in the large number of national and international awards. Two extraordinary and socially highly relevant realisations once again underscore the claim to excellent communication.

Red Dot about SERVICEPLAN GERMANY

The message of this work is very clear, direct and motivating from the very start.

SERVICEPLAN GERMANY

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Awarded projects 2024

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855-HOW-TO-QUIT-(OPIOIDS)

Ziel dieser Digitalkampagne ist es, Menschen mit Suchtproblemen zu motivieren, sich in Behandlung zu begeben. Dafür wurde die Hotline 855-HOW-TO-QUIT-(OPIOIDS) ins Leben gerufen. Die Helpline wurde mit einer landesweiten, integrierten Kampagne in den Bereichen OOH, Social Media und Film eingeführt.

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Space Trash Signs

Ein webbasiertes Observatorium zeigt zehn „Sternbilder“ aus Weltraumtrümmern, die unterschiedliche Auswirkungen der Weltraumverschmutzung veranschaulichen, verbunden mit dem Ziel, das Bewusstsein für dieses Problem zu erhöhen. Alle Objekte bestehen aus Punktwolken, um die unvermeidliche Fragmentierung von Trümmern darzustellen.

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