
SERVICEPLAN GERMANY

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Building the Best Brands

Since its foundation in 1970 as a traditional advertising agency, the Serviceplan Group has united all communication disciplines under one roof: brand strategists, creatives, experience designers, marketing technology experts, CRM experts, data scientists, market researchers, PR consultants and sales professionals – they all pull together here. In the House of Communication, the fully integrated agency model, the precise interaction between the large number of specialised agencies from Strategy & Consulting, Creative & Content, Platform & Technology and Media & Data ensures holistic communication strategies: “What unites us all is our passion for building and coaching fascinating brands. Brands that are economically successful and trigger emotions in the minds of consumers – the best brands.” For Europe’s largest owner- and partner-managed agency group, innovative communication means finding new ways into the hearts of consumers – in terms of content, media and technology. This is practised every day at the House of Communication and is also reflected in the large number of national and international awards. Two extraordinary and socially highly relevant realisations once again underscore the claim to excellent communication.
Red Dot about SERVICEPLAN GERMANY
The message of this work is very clear, direct and motivating from the very start.
SERVICEPLAN GERMANY
Facts and figures
6k
Employees as of 2024127
Distinctions in the Red Dot Award1970
Year of foundationAwarded projects since 2011
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Dot Translate 1

The Wedding of Siri & Alexa 2

MINImalism 3

Adoptify 4

Scars of Democracy 5

Le BECK’S – The Legendary Beer Can 6

Made in Fukushima 7

Butterfly Coach – Your Most Personal Trainer 8

Lifeboat – The Experiment 9

The first fully digital party conference in Germany 10

Democratized Dollars 11

The first fully digital party conference in Germany 12

Meltdown Flags 13

Meltdown Flags 14

Democratized Dollars 15

Xbox Equality Controller 16

MINImalism 17

The Wish Campaign 18

Dot Go. The First Object Interaction App for the Visually Impaired 19

Vision Plasticfree 20

Every Home 21

Freedom Grams 22

The Wish 23

The Rift 24

Dot Pad – The first smart tactile graphics display. 25

The iii Museum – An Immersive Art Experience for Iranian Artists 26

The New House of Communication 27

The New House of Communication 28

AIZOME WASTECARE™: Industrial Waste – Certified as Skincare 29

O2 Studio 30

TWELVE – The Magazine for Brands, Media and Communication 31

The Rainbow Guy Debate 32

Adoptify 33

Scars of Democracy 34

Featuring Alexa 35

Scars of Democracy 36

Fonts For Freedom 37

THE 8 38

Christmas doesn’t need much. Only love. 39

The Shortcut Billboards 40

Dot Translate 41

Say it with Sky 42

Ehinger Kraftrad – The Archaeologist 43

Equalicare 44

Butterfly Coach – Your Most Personal Trainer 45

Beck’s Heroes of the Night 46

Mind the Gap 47

The Beginning of Sink Green 48

The Last Day Pass 49

The Dark Side of Sugar 50

The 5,700 Euro Phone. Germany’s Most Unfair Offer 51

Say it loud. Make a difference. 52

Imagine if everyone did that 53

O2 Opera of Choice 54

Enjoy Every Edge 55

The Dark Side of Sugar 56

Say it loud. Make a difference. 57

Billy Boy: Love Crossings 58

Book of Ideas 59

METRO 60

Chupa Chups XXL – More to Explore 61

The Visible Net 62

The Every Home in Minecraft 63

TWELVE – The Magazine for Brands, Media and Communication 64

Dyslexia Unetided 65

Hoffmann Mineral Design 66

TWELVE 67

Contextnology button 68

ZDF Promotion Design 69

CAN DO DECODED 70

Messe München 71

BAU – Reshaping the future of building 72

The Digital Flyer 73

ADC 101+1 – An Immersive Time Capsule for Human & AI Design 74

Beauty Report 75

TWELVE – Das Magazin für Marken, Medien und Kommunikation 76

TWELVE – the magazine for brands, media and communication 77

TWELVE – Das Magazin für Marken, Medien und Kommunikation 78

Vorwerk 79
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