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The year’s best designers and agencies 2023
The winners of the Red Dot Award: Brands & Communication Design 2023 have stood out from the crowd thanks to their…
Total Design
Der Markenmacher
Total Design ist eine multidisziplinäre Kreativagentur, die für ihren innovativen und ganzheitlichen Ansatz bei der Lösung komplexer Designaufgaben bekannt ist. Seit den 1960er Jahren hat sich die Agentur den Ruf erworben, die Disziplinen Branding, Kommunikation und Technologie zu integrieren, um globale, kohärente und wirkungsvolle Lösungen für Kunden zu schaffen.
Die Betonung von Total Design auf Zusammenarbeit und nutzerzentriertes Design macht die Agentur zu einem Vorreiter in der Designbranche.
Red Dot über Total Design
Wir unterstützen zukunftsorientierte Marken bei ihrer Entwicklung und ihrem Wachstum.
Total Design
Daten und Fakten
Ausgezeichnete Projekte 2023
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TÜV NORD GROUP – Inspired by Knowledge
The TÜV NORD GROUP has stood for trust and safety for more than 150 years. With its strategic orientation towards growing closer together as a group, a new, uniform visual identity was developed. Digital and modern. Bold yet appealing. Technical, and at the same time human.
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AFS – We help money improve the world
A confident new visual identity in a flowing style was created for the financial services provider AFS. The logo was modernised and given more motion, which is meant to evoke associations with cash flows. The colour scheme is kept fresh and powerful.
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HEMA – Made with love
In the context of HEMA's strategic reorientation, a rebranding project was launched. The result reflects the cheerful character of the company. The red logo forms the basis of the identity. The entire colour palette consists only of colours that are meant to convey positive emotions.
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