The year’s best designers and agencies 2024
The winners of the Red Dot Award: Brands & Communication Design 2024 have stood out from the crowd thanks to their…
Total Design
The brand maker
Total Design is a multidisciplinary creative agency known for its innovative and holistic approach to solving complex design challenges. With a rich history from the 1960s, it has built a reputation for integrating the disciplines branding, communications, and technology to create global cohesive, and impactful solutions for clients.
Total Design’s emphasis on collaboration and user-centered design sets the agency apart as pioneers in the design industry.
Red Dot about Total Design
We assist visionary brands in their development and growth.
Total Design
Facts and figures
Winning projects 2023
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TÜV NORD GROUP – Inspired by Knowledge
The TÜV NORD GROUP has stood for trust and safety for more than 150 years. With its strategic orientation towards growing closer together as a group, a new, uniform visual identity was developed. Digital and modern. Bold yet appealing. Technical, and at the same time human.
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AFS – We help money improve the world
A confident new visual identity in a flowing style was created for the financial services provider AFS. The logo was modernised and given more motion, which is meant to evoke associations with cash flows. The colour scheme is kept fresh and powerful.
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HEMA – Made with love
In the context of HEMA's strategic reorientation, a rebranding project was launched. The result reflects the cheerful character of the company. The red logo forms the basis of the identity. The entire colour palette consists only of colours that are meant to convey positive emotions.
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