Elastique. GmbH

Location:

Cologne

Multiple Perspectives

With offices in Cologne, Berlin and Munich, Elastique. unites a feel for complex topics, a high affinity for technology, and an interdisciplinary way of working with a boundless curiosity for everything that lies beyond supposed boundaries. “We have dedicated ourselves to staging brands and their innovations. We are fascinated by telling topics in new ways and creating unseen images in the process,” say the creatives. The constant change of perspective is just as important to them as the realisation of works with character. This applies to customised implementations for renowned clients as well as to independent projects, which are pursued with the same meticulousness and perfection. “Mirror Me” is another impressive masterpiece in their portfolio. Agency founder and creative director Andreas Schimmelpfennig initiated this kinetic installation, which offers visitors a fascinating experience and allows them to become a part of it at the same time. Two cobots move mirrored surfaces, creating endless visual echoes of perception. With four movement sequences and matching soundscapes, “Mirror Me” becomes a hyper-charged echo chamber of the self. At the visitors' request, this experience could be automatically recorded in a video and immediately shared by them on their own social media channels. This completes the installation and continues the endless spiral of self-centredness.

Red Dot about Elastique. GmbH

I wanted to use this phenomenon to create a production that acts like an echo chamber of the self – a thorough elevation of ourselves. Neither critical nor in favour of it, but from an observational perspective.

Andreas Schimmelpfennig