Accenture Song

The intelligent mix of design, tech, data, communication and marketing at Accenture Song Brand Germany delivers campaigns that convey brand values in a credible and approachable way. The creatives pay attention to a consistently human-centred approach in order to get as close as possible to the relevant target group. For a Lufthansa LGBTQIA+ campaign, the key lay in documentary short films and the modification of the claim “Say yes to the world” into “The world says yes to you”.

Red Dot about Accenture Song

Documentary short films have the potential to be extremely moving due to their closeness.

Thomas Knüwer