Setting the Pace

The creative pace set by 3st kommunikation with the PUMA Online Annual Report 2023 “PLAY.FASTER” is as dynamic as the development of the agency, which was founded in 1997. After just three years, the agency formed its own digital unit (3st Digital), adding its own content team in 2013 and its own in-house film team in 2016. In 2020, 3st and 3st Digital were reunited and became part of the F.A.Z. Group through a majority stake held by Fazit Communication. With offices in Cologne and Leipzig and 100 employees, the aim of creating distinctive, authentic and holistic brand experiences has remained the same to this day. The creative team sees the basis for successful implementations in a dialogue-oriented, open and transparent way of working – be it for digital solutions, distinctive branding or targeted content creation. Consequently, 3st also views reporting as an opportunity to make brands more approachable, and to actively involve stakeholders in the corporate world. Captivating storytelling and interactive elements are tried-and-tested tools that were also used in the PUMA Online Annual Report 2023 in a well-thought-out and graphically impressive way. And since the long-standing client itself has a high affinity for design, the surprising and fast-paced implementations literally fly to the finish line … faster and faster, year after year!

Red Dot about 3st kommunikation GmbH

PUMA has been pushing the pace for 75 years. That’s why we go to great lengths every year to exceed the benchmark of the previous year.

Elisa Kern