Xiaohongshu, REDesign

Inspired by nature

REDesign approaches its work with an interdisciplinary team: 81 experts from the fields of graphics, 3D motion, illustration, brand management and content strategy deliver contemporary solutions and strive to think outside the box. With Xiaohangkeng, they have invented a camping project and made it accessible with a well-thought-out corporate design.

Red Dot about Xiaohongshu, REDesign

Design has no limits!

Erika Wu

Facts and figures

81

Employees as of 2023

1

Distinction in the Red Dot Award

2013

Year of foundation

Awarded in

Brand Design

Winning projects 2023

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Xiaohangkeng

The Xiaohangkeng campsite brand was created as part of a non-profit project. A topographical typography and modern imagery were designed with the aim of inspiring young people to visit the campsite, thereby providing stronger links between the city and countryside.

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