![[Translate to English:] [Translate to English:]](/fileadmin/_processed_/f/b/csm_02-01099-2023BC.1003360_CO_52c542b79b.jpg)
Xiaohongshu, REDesign
REDesign approaches its work with an interdisciplinary team: 81 experts from the fields of graphics, 3D motion, illustration, brand management and content strategy deliver contemporary solutions and strive to think outside the box. With Xiaohangkeng, they have invented a camping project and made it accessible with a well-thought-out corporate design.
Red Dot about Xiaohongshu, REDesign
Design has no limits!
Erika Wu
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![Xiaohangkeng](/fileadmin/user_upload/projects/2023/BC/02-01099-2023BC.1003358_CO.jpg)
Xiaohangkeng
The Xiaohangkeng campsite brand was created as part of a non-profit project. A topographical typography and modern imagery were designed with the aim of inspiring young people to visit the campsite, thereby providing stronger links between the city and countryside.