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Client: FRIDAY GmbH, Hamburg, Germany
심사평
The new corporate design for Japan’s top volleyball league convinces with a consistent use of the letter “V”. The design of this letter was inspired by a player’s typical dive after a ball, reflecting the dynamism and the fearless will – as the title clearly suggests – to never let the ball drop on the floor. A high level of recognition across all media is further enhanced by the use of a clear and reduced style.