![](/fileadmin/_processed_/8/3/csm_01-03970-2023BC.0971406_CO_1321134e3f.jpg)
Client: cucinaAlchimia, Vienna, Austria
Statement by the Jury
The new corporate design for Japan’s top volleyball league convinces with a consistent use of the letter “V”. The design of this letter was inspired by a player’s typical dive after a ball, reflecting the dynamism and the fearless will – as the title clearly suggests – to never let the ball drop on the floor. A high level of recognition across all media is further enhanced by the use of a clear and reduced style.