Typeface
The Deli Font
The relaunch of the Deli Reform brand focuses on the high quality of this vegetable margarine, its natural ingredients and its positive effect on a healthy diet. The Deli Font typeface, which was specially designed for the headline campaign, boldly refrains from showing stereotypes of nature. The demonstration of a pure, simple and reduced kind of naturalness was realised by using typography based on real plants. For later communications, a typeface was created that offers everything else needed for a complete font.
크레딧
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Client:Walter Rau Lebensmittelwerke GmbH, Hilter
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Design:BUTTER. GmbH, Düsseldorf
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chief creative officer:Frank Stauss
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creative direction:Patrick Hampel
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photography:Jochen Arndt
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styling:Nici Theuerkauf
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account management:Sabine Bülow
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production:Kathrin Wilde