Typeface

The Deli Font

The relaunch of the Deli Reform brand focuses on the high quality of this vegetable margarine, its natural ingredients and its positive effect on a healthy diet. The Deli Font typeface, which was specially designed for the headline campaign, boldly refrains from showing stereotypes of nature. The demonstration of a pure, simple and reduced kind of naturalness was realised by using typography based on real plants. For later communications, a typeface was created that offers everything else needed for a complete font.

Red Dot