Spring Festival Couplets Fu Tube Packaging Design

Spring Festival Couplets Fu Tube Packaging Design is also known as a ‘Fortune Case’. Its delicate and colourful appearance is reminiscent of large firecrackers used to celebrate Chinese New Year. Since one of the most important Chinese customs is to set off firecrackers during the Spring Festival, the firecracker-shaped packaging and traditional hand-drawn folklore illustrations make people feel extra festive and auspicious. Moreover, the Fortune Case contains a surprise: twist to open, and it transforms into an electric lantern! The masterful combination of the packaging and the lantern not only surprises the user, but also provides a practical and fitting secondary function. Red Dot Award: Design Concept | Ready to Launch | Packaging