A Cardboard--Drug Pack Design

The traditional way of packing medicated cream consists of a carton and an instruction sheet. When the user needs the specifications, they will have to open the carton and remove the ointment before they can access the instruction sheet. This is a tedious process. A Cardboard – Drug Pack Design decides to integrate the instruction sheet into the packaging instead. By wrapping the ointment in a piece of cardboard, then securing them together with a rubber band, the packaging becomes neat and tidy. Simply remove the rubber band to open the cardboard packaging to see all the information printed on the internal surface of the packaging. The design gets rid of the instruction sheet and the additional steps in the user experience, enabling directions to be read more conveniently. Red Dot Award: Design Concept | Concept | Packaging