Prophecy Concept

Prophecy Concept brings life to yet another new icon of Hyundai’s electric car that will stretch Hyundai’s design spectrum into broader horizons. A part of that expansion is ‘optimistic futurism’, an iconic design concept demonstrated in the Prophecy. ‘Optimistic futurism’ will serve as the ‘emotional connection’ forged between the human and car. The key characteristic is most prominent in the immaculate side view, reminiscent of a perfectly weathered stone. The clean, simple and streamlined ‘one curve’ stretches from the front to the rear of the vehicle to define timeless design. The conscious restraint manifest in its contour is at once present and recognisable even from a great distance. The wheel looks like a propeller of an airplane, sucking in air flow down the side of the car, compelling it to adhere close to the car body. Transparent acrylic material gives us a clear view into the beauty of functional components – an intentional design feature that is integrated in the spoiler, the headlamp. Prophecy Concept’s interior becomes a lifestyle space with ‘softer elements’ of design. Thanks to the electrification and self-driving technology, the interior space is completely redefined. What if your car interior could be as comfortable and familiar as your own home? The interior colours and materials will inspire city-dwellers to take the time to meditate. Low-intensity lighting and modulated colours gently cradle the passenger into a quiet space. The wool-based carpet expresses the movement of water flowing in natural streams and that of clean air circulation. All interior materials are made from renewables. The development of autonomous driving technology offers remarkable new opportunities. Joysticks provide a completely new and fun driving experience, supporting a variety of functions via integrated buttons. Ultimately, this Intuitive Human Interface enhances passenger safety. The joystick presents visual freedom in the interior. In relax mode, the passenger has zero visual obstruction. In the reclined position, the passenger only sees the horizontal pillar-to-pillar display and the wing-shaped dashboard. In relax mode, the dashboard swivels for a more spacious interior and seating position, from which to enjoy the contents shown on the display. All of the design elements introduced are based on ‘optimistic futurism’, which embodies real progress in Hyundai’s philosophy. This is what Hyundai wishes to deliver to its customers in the new electric car. Prophecy Concept will prove to be yet another Hyundai design icon. Red Dot Award: Design Concept | Concept | Mobility & Transportation