The brand identity of Samsung Bioepis is influenced by the aspiration to provide patients with a positive product experience and thereby improve their quality of life. Based on this, a brand design was developed with colourful key visuals that has a positive impact on viewers’ state of mind. Taking inspiration from the moments of joy that nature brings, the brand design concept of “Passion for Health: Pure Joy in Life” came to life. Organic shapes were used to evoke feelings of peace often felt in nature, while the colour coding facilitates product differentiation.
크레딧
Client:
Samsung Bioepis, Incheon, South Korea
Design:
Interbrand Seoul
Seoul, South Korea
Samsung Bioepis, Incheon, South Korea
Project Team:
Interbrand Seoul:
Uzin Hwang (Creative Director)
Hajin Jung (Design Director)
Namgyu Kim (Designer)
Jackie Lim (Designer)
Jiwon Lee (Designer)
Juyoung Kim (Designer)
Yeeun Kim (Designer)
Jeongmin Lee (Designer)
Samsung Bioepis:
Nayoung Kim (Designer)
Jiwon Lee (Designer)
Uisin Kim (Designer)