Brand Design,Key Visuals

Passion for Health: Pure Joy in Life

The brand identity of Samsung Bioepis is influenced by the aspiration to provide patients with a positive product experience and thereby improve their quality of life. Based on this, a brand design was developed with colourful key visuals that has a positive impact on viewers’ state of mind. Taking inspiration from the moments of joy that nature brings, the brand design concept of “Passion for Health: Pure Joy in Life” came to life. Organic shapes were used to evoke feelings of peace often felt in nature, while the colour coding facilitates product differentiation.

Red Dot

Credits

Client:

Samsung Bioepis, Incheon, South Korea
Design:

Interbrand Seoul Seoul, South Korea Samsung Bioepis, Incheon, South Korea
Project Team:

Interbrand Seoul: Uzin Hwang (Creative Director) Hajin Jung (Design Director) Namgyu Kim (Designer) Jackie Lim (Designer) Jiwon Lee (Designer) Juyoung Kim (Designer) Yeeun Kim (Designer) Jeongmin Lee (Designer)

Samsung Bioepis: Nayoung Kim (Designer) Jiwon Lee (Designer) Uisin Kim (Designer)