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#NEXTGen 2020 – Reset the Mindset
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심사평
With this digital event, BMW proves par excellence that brand communication today must professionally serve all media channels by offering customised formats for different target groups. Technically and conceptually, #NEXTGen 2020 defines what is avant-garde today by taking an approach that simultaneously covers intellectual, entertaining and exciting aspects. In the studio at BMW Welt, a kaleidoscope of productions has been created that are sensational and unique.
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Client:BMW Group, Munich, Germany
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Design:Elastique. GmbH, Cologne, Germany
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Project Team:Elastique. GmbH: Andreas Schimmelpfennig (Managing Director Creation) Sarah Böckenhüser (Creative Direction) Kerstin Kohle (Strategic Planning/Customer Service) Ole Reinsberger (Customer Service) Justus Jäger (Unreal Content Production/Visual Artist)
Hadrien Ledieu (Unreal Content Production/Visual Artist) Annika Meyer (Unreal Content Production/Visual Artist) Peter Pannes (Unreal Content Production/Visual Artist) Maximiliane Wadler (Unreal Content Production/Visual Artist)
Christopher Wöltjen (Unreal Content Production/Visual Artist) Studio Farbraum UG: Ioannis Mihailidis (Technical Direction) NSYNK Gesellschaft für Kunst und Technik mbH: Eno Henze (Virtual Production Technology/Creative Technical Consulting)
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