Opening Campaign

NEWoMan Yokohama Grand Opening

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The NEWoMan Yokohama building, located in the city’s train station, houses a range of fashion brands for men and women. The theme for the grand opening campaign was “Picturing Me”, focusing on fashion as a means of developing, changing and expressing the inner self. Here, fashion is not so much about acquiring things, but about making once’s own choices, just like drawing a picture. Concentrating on this message, the campaign created anticipation and excitement in all relevant target groups.

Red Dot

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